Flat Lays and Packshots

The packshot is the least glamorous image in a catalogue and the one that has to be right. It is what marketplaces validate, what the category grid shows, and what a customer zooms into before buying.

It is also where inconsistency shows first. A hundred products photographed across three suppliers and two years produces a grid where the backgrounds are subtly different greys, the shadows fall in different directions, and the products sit at different sizes in frame. Individually each image is fine. Together they look like a marketplace, not a brand.

Making a catalogue look like one catalogue

Generating packshots from your existing images fixes consistency by construction. The same setup (surface, light, shadow, framing) is applied to every product, whatever its source photo looked like.

Two shot types cover most of it:

• Studio product: clean catalogue shot on a neutral studio background
• Flat shot: garment or product laid flat, photographed overhead

For non-apparel, the overhead flat lay blueprint handles top-down styling on a matte surface with minimal props, and colour block puts a product against one saturated colour with a single hard shadow.

Background removal, when the channel wants it

Some marketplaces want pure white. Some want transparent PNG. The Editor removes backgrounds to transparent, so the same generation serves both without a second shoot.

Every ratio marketplaces ask for

Marketplace image requirements rarely agree with each other. Set a focal point once and export all 11 aspect ratios in a single zip: square for grids, 4:5 for feeds, 3:4 for product pages, 9:16 for stories.

Because the focal point is set rather than guessed, the product stays centred and correctly sized in every crop rather than getting clipped at the edges.

Scale

Packshots are the shot type most likely to be needed in bulk. Import a catalogue by feed URL, CSV or XML upload, or Google Merchant Center connection, and work from the imported product images directly. Feeds in 23 languages are detected and mapped automatically, and catalogues group feeds per market so one SKU carries all its localised variants.

What a good input looks like

The product needs to be in focus and fully visible. Lighting, background and surface get replaced; sharpness and occlusion do not. A flat supplier photo on a cluttered desk is a fine input as long as the product itself is crisp and unobstructed.

Disclosure

Packshots are the images most likely to be checked by a marketplace, so it matters that disclosure ships by default. Every export carries a signed C2PA manifest and an IPTC DigitalSourceType label declaring the image AI-generated, written into the file without re-encoding pixels, or stripped entirely, per download, if a channel needs a clean file.